Episode 146

AI: Leading When the Unknown Visits You with Peter Scott

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Peter Scott is a futurist, author, and technology expert. He spent thirty years working on enterprise computing for NASA’s Jet Propulsion Laboratory while running a parallel career in business coaching and human development. This combination led to a uniquely valuable perspective on the implications of artificial intelligence development. He teaches individuals and consults for businesses on how to thrive through the coming era of technological disruption. He’s appeared before highly diverse audiences in several countries, including testifying before a British Parliamentary group on the impact of AI and giving two TEDx talks.



  • We are in an era where we will be defined more by questions than answers because answers are the province of machines.
  • People tend to be too scared about the wrong things and not scared enough about the right things.
  • If you wait for the future to come to you, it will be painful. Rather than us visiting the unknown, the unknown will be visiting us.
  • Artificial intelligence will amplify biases in data since today’s AI relies on data rather than expertise.
  • You will want about 10,000 data points (preferably 100,000 or more) you can begin making predictions with AI.
  • The more proprietary your data sets are, the more strategic value you can derive from them (even if the data has not been core to your primary offer until this point).
  • To thrive in an AI world, understand and double down on your purpose. Why are you here?
  • Take your leadership role out of business intelligence and analytics decisions because that is perfect fodder for future AI developments.



  • What is some lesson, saying, or experience that continues to influence your leadership to this day? The meaning of a communication is a response that it elicits.
  • Use three descriptors to finish this sentence: “A leader is…” Future-focused, purpose-focused, and people-focused.
  • What is a question that leaders should be asking either themselves or others? What would you keep doing even if a machine could do it faster, better, and cheaper?
  • What book would you recommend to leaders? The Man Who Sold the Moon by Robert Heinlein
  • If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Look at what you care about in your business life and personal life and ask how well-prepared you are to deal with the technological disruption to how that thing works.
  • As a general life principle, is it better to ask “why?” or “why not?” They’re both essential tools to questioning accepted wisdom.






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Josh Friedeman

Josh Friedeman is a coach who works with organizations to improve their efficiency and revenue. Learn more about him and his guests on his two podcasts, "Business Bitcoinization" and "Life as Leadership." To explore working with Josh, visit friedemanleadership.com.